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Digital products. Done beautifully.

Skip the frontdesk lineentirely.

Wve Labs is a digital product company. Since 2015 we have brought Strategy · Design · Engineering together for startups, growth companies, and established organizations — mobile apps, web platforms, custom software and AI-enabled products, thoughtfully conceived, beautifully designed, and engineered to perform.

Try the prototype

Or call us now: (800) 588-9094 — talk to a real product expert, not a sales script. Prefer to write? business@wvelabs.com

9:41

The Wren Hotel

Good evening,
Alex.

RoomNights
402 · King Suite3

Tap through this prototype — it's the real interaction model we ship, running live in your browser.

Trusted by teams at:

SonyHondaGuardianMarriottUSCMaui JimCalifornia State UniversitySonyHondaGuardianMarriottUSCMaui JimCalifornia State University
★★★★★5-star rated across Clutch · G2 · TrustRadius · Trustpilot
0Founded
0+ yrsMobile at the heart of Wve
0Disciplines: strategy, design, engineering
$0K+Where serious engagements start
(02) Your idea, designed

You bring the idea. We design it into a real app.

We take your idea and turn it into something you can actually hold and tap — check in, unlock room 402, message the concierge, order dinner, settle the bill. Every interaction works before a single production sprint starts, so you sign off on your product, not on static screens.

Week 1–2

Clickable prototype

Week 3–8

Build & integrations

Week 9+

Launch, ASO & care

Digital check-in screen rendered on an iPhone
In motion

The mobile key, in the hallway.

Shot in HD: phone to handle, key card flips, lock turns green, door opens. The same flow you just tapped through in the prototype — this is what the guest feels.

Every screen in the property

Guest phone, staff iPad, web platform.

One product, shipped across the devices your operation actually runs on — iPhone and Android for guests, iPad for front-of-house and housekeeping, a responsive web console for revenue and ops teams, and a watch companion for the moments in between.

Wve web operations console on a laptop

Web · Ops & revenue console

Front desk request queue on an iPad

iPad · Front desk & housekeeping

Guest check-in screen on an iPhone

iPhone · Android

Room key on Apple Watch

Watch

We build the website and admin platform alongside the app — same design system, same API, one source of truth. Native where it matters, cross-platform where it pays off.

Mobile depth

Mobile has been at the heart of Wve for more than a decade.

iPhone, Android and cross-platform — one of our deepest areas of expertise, and not our limit.

Core Capabilities

Scroll to slide →

Digital Check-In app screen on an iPhone
01

Digital Check-In

Seamless entry and mobile room keys without the lobby wait.

Service Requests app screen on an iPhone
02

Service Requests

Instant concierge, amenity and housekeeping calls.

Curated Discovery app screen on an iPhone
03

Curated Discovery

Local recommendations from insiders, mapped and routed.

In-Room Dining app screen on an iPhone
04

In-Room Dining

Order room service from bed with real-time tracking.

Tier Status app screen on an iPhone
05

Tier Status

Live loyalty tracking that rewards your best guests.

Express Exit app screen on an iPhone
06

Express Exit

Review the bill, check out and get a digital receipt in one tap.

Staff Console app screen on an iPhone
07

Staff Console

Every request routed to the right team, with SLAs attached.

(03) Interactive service map

Tap the screen. See the logic.

Pick a service, then tap the hotspots on the phone — each one explains the integration and behaviour we actually ship behind that interaction.

Tap a glowing hotspot on the phone to see the interaction it triggers.

Digital Check-In screen

Digital Check-In · interactive

(01) Engineering

Digital Product Engineering

We build high-performance digital products — from mobile apps to enterprise platforms — that scale with your growth.

Mobile App Development

  • iPhone App Development
  • Android App Development
  • Hybrid App Development
  • Wearable Apps
  • App Rescue & Relaunch
  • App Store Optimization (ASO)

Web Development

  • Custom Website Development
  • Progressive Web Apps (PWA)
  • E-Commerce Platforms
  • API & Backend Development
  • Web Rescue & Relaunch

Cloud & Emerging Tech

  • Cloud Architecture & Deployment
  • Data Engineering & Management
  • DevOps & CI/CD
  • AR/VR Applications
  • IoT-Enabled Apps
  • Blockchain & Web3 Apps
(02) Design

Product Design & Evolution

We shape intuitive designs and ensure your digital products continuously adapt to user needs and market changes.

UI/UX & Digital Branding

  • UI/UX Design
  • Brand Identity & Style Guides
  • Product Prototyping & Wireframing
  • Creative Assets & Collateral

Ongoing Product Care

  • App & Website Maintenance
  • Performance Monitoring & Optimization
  • Bug Fixes & Security Updates
  • Feature Enhancements

Growth & Scalability

  • Scalability Planning
  • Cloud Migration & Optimization
  • System Modernization
  • A/B Testing & Iteration
(03) Applied AI

Applied AI

Applied AI is a deep capability, not our identity. We build AI-enabled products where intelligence makes the product measurably better.

AI Solutions & Automation

  • Custom AI Solutions & Consulting
  • Workflow Automation (RPA + AI)
  • AI API integrations
  • AI Cloud Deployment
  • Data Engineering & Analytics

Generative & Conversational AI

  • Chatbots & Virtual Assistants
  • Generative Content
  • LLM Integration
  • AI Agents
  • Knowledge Base Assistants (RAG)

Core AI & Machine Learning

  • Predictive Analytics
  • Natural Language Processing (NLP)
  • Computer Vision
  • Recommendation Engines
  • MLOps & Model Maintenance
Guest booking

A booking experience guests finish.

From property browse to confirmed reservation, engineered for the thumb — and for the conversion rate behind it.

We build the website too.

Booking-ready marketing sites, PWAs and e-commerce built on the same design system as your app — one brand, one team, no handoff gap. A minor line in our work, a major one in how consistent your brand feels.

Why our clients love working with us

Our developers are committed to customer-centric app development, ensuring every product embodies the highest quality of intuitiveness and works seamlessly on all platforms — then keeps improving after launch.

UI/UX Design

Revamp outdated travel apps from the ground up, preserving and enhancing the guest experience.

Development

Holistic front-end and back-end engineering for travel businesses of every type and size.

Integrations

Payment gateways, PMS, maps, flight tracking, itineraries and currency conversion.

Deployment & Support

Guidance, clarification and documentation at every step — before launch and long after.

Trusted by teams at:

SonyHondaGuardianMarriottUSCMaui JimCalifornia State University

Visit Newport Beach

Hospitality & travel

Apolide Travel

Travel

Spring Place

Hospitality

Digital Watchdog

Security & enterprise

Casablanca Bridal

Retail & consumer

JCB Collection

Retail & consumer

Puff Count

Consumer app

Neurocycle

Consumer app

Wall of client and partner brand logos
Partner, not vendor

You're not hiring hands. You're gaining a product team.

Wve is best suited for organizations looking for a long-term product partner, not simply development capacity — from early strategy and product definition through design, engineering, launch, modernization, and continued development.

A product team, not hands

Wve is best suited for organizations looking for a long-term product partner, not simply development capacity. You are not hiring resources — you are gaining a team that owns outcomes.

Responsibility across the triad

Strategy, design and engineering sit under one roof, so there is no handoff gap and no finger-pointing when something needs to be decided.

The full lifecycle

From early strategy and product definition through design, engineering, launch, modernization, and continued development.

What we take on — and what we don't.

We're a fit for

  • New digital product development
  • Mobile and web applications
  • Custom software
  • Modernizing an existing product
  • AI product development
  • UX/UI redesign

Have an app already?Already have an app that isn't performing? We modernize, redesign, and re-engineer existing products too.

We're not the fit for

  • Logo-only branding
  • Basic brochure websites
  • SEO or social media campaigns

There are excellent studios for that work — we'd rather point you to one than take a project we can't do beautifully.

Booking flows

Search, compare, book — in seconds.

Fast multi-criteria search, live pricing and a checkout that holds up under real traffic across iOS and Android.

Talk → Design → Build → Launch.

01

Talk

It starts with a call. Free, 15 minutes, no obligation. You talk to a real product expert — not a sales script.

02

Design

Product definition, UX/UI and prototypes so the product is thoughtfully conceived before anything is built.

03

Build

Engineering in the open, with working software you can use — mobile, web, custom software, applied AI.

04

Launch

Store release, monitoring and continued development, modernization and iteration after day one.

Call our project experts — (800) 588-9094
(04) Travel software

Ready-made and custom-built.

We know the challenges travel businesses face and stay flexible about how you get there: scale on our travel platform for tour operators and DMCs, or jumpstart a custom project with our engineering teams.

Wve Travel Platform

Platform for tour operators and DMCs

A central, unified system that solves complex travel challenges through digitalisation — orchestrating product, sales and operations in one core built for automation and growth.

Custom Development

Software built only for you

The engineering expertise you need to succeed, through end-to-end development or dedicated teams that scale your operations instantly and bridge critical skill gaps.

Talk through your requirements with a seasoned travel tech team. Engagements start at $25,000+.

Who benefits most from our travel software

From ambitious startups to established giants, we deliver technology for every travel vertical — and help you define the strategy that scales with you.

PlatformCustom

Tour Operators

PlatformCustom

DMCs

Custom

OTAs

Custom

TMCs

PlatformCustom

Hotels & Resorts

Custom

Cruise Lines

Custom

Airlines & Rail

Custom

Travel Startups

Strategy · Design

Product definition before a line of code.

Workshops, flows, wireframes and prototypes. We agree on what the product is — and what it isn't — before engineering starts.

Solve the challenges disrupting your growth.

A portfolio of global success stories and a decade of product work give us the expertise to optimise your workflows.

Wve Travel Platform

Choose our ready-made travel platform when operational bottlenecks and legacy constraints are holding you back.

  • Legacy Limitations

    Your current system is outdated and bulky, and it hinders your ability to scale.

  • Fragmented Systems

    You manage multiple disconnected tools, which results in data silos and manual work.

  • Supplier Chaos

    Integrations, contracts and supplier connections have become inefficient and error-prone.

  • Long-Term Vision

    You need a permanent, robust solution — not a temporary fix.

  • Complex Operations

    Multi-brand, multi-market or complex travel products are hard to manage today.

  • Digital Stagnation

    Slow quoting and outdated interfaces damage your partner and customer experience.

Custom Development

Choose custom development when you want a one-of-a-kind asset or to expand your technical capability.

  • Team Extension

    You have an IT team but need specialised travel engineers to speed up delivery.

  • IP Ownership

    You need 100% ownership of the source code to protect your valuation and asset base.

  • Unique Requirements

    Your business model needs an architecture that doesn't exist on the market.

  • Total Control

    You want full freedom over stack, security protocols and the development roadmap.

  • Niche Expertise

    You face complex industry problems that generalist travel software cannot solve.

  • Other Services

    You need IT consulting, UX/UI, data analytics, BI or applied AI alongside the build.

Success Stories of Our Clients

Scroll to slide →

Custom Solution

Web platform and site rebuild for a large European tour operator

Problem

Fragmented legacy systems, no automation and slow content updates hindered market responsiveness across a diverse brand portfolio.

Solution

  • Hybrid squads: embedded feature and checkout teams for end-to-end delivery.
  • Unified architecture: migrated to a microservices React/Node stack with a federated API.
  • Automated testing: replaced manual checks with 5,000+ CI/CD test scenarios.
  • Custom CMS: multi-tenant cloud CMS for real-time, developer-free content updates.
“Their expertise in travel-oriented development and the team's range of skills have been huge for us.”
Director of Projects

Custom Solution

Ongoing dedicated development for a major ferry line

Problem

A legacy ticketing system needed modernising, with booking and reservation processing optimised and long-term dedicated resources.

Solution

  • SPA booking interface: the whole booking flow on a single page, no reloads.
  • Advanced user features: alternative routes, add-on services and easy booking changes.
  • Mobile-ready UI: full optimisation for desktop and mobile.
  • Cross-platform booking app for managing travel on the go.
“They responded promptly to our requests and tailored product details to our preferences.”
Head of IT Development

Platform

Booking automation for a global educational travel company

Problem

Multiple outdated systems ran daily operations and lacked the flexibility to grow with the company.

Solution

  • Platform setup with out-of-the-box travel automation as the core.
  • Custom GDS integration to streamline flight bookings and special pricing.
  • Loyalty programme where users earn and redeem points against bookings.
  • Extras: B2C website, responsive tablet UI and CRM integration.
“High-quality services — we have always been satisfied with their work.”
Vice President

Custom Solution

Modernising a core B2B booking platform for a North American operator

Problem

A growing backlog and ageing foundations left the platform slow and hard to scale.

Solution

  • Advanced product search with multi-criteria filters and tour start dates.
  • Optimised tour updates: copy existing tours, auto-retire outdated products.
  • New itinerary management tooling for mid-season changes.
  • Quote logic improvements for faster client quoting.

Platform

Moving supplier interaction online for a luxury tour operator

Problem

Supplier interactions were handled manually or in external systems, creating excessive manual work.

Solution

  • Supplier aggregator: one interface for simultaneous requests and standardised responses.
  • Contract management for hotels — prices, tariffs and availability, even without APIs.

Platform

Booking and supplier management for an Australian tour operator

Problem

A hybrid client structure and expansive partner network demanded a powerful, scalable system.

Solution

  • Inventory-based cruise product management.
  • Automated workflows: supplier emails, payment reminders, document generation.
  • FX gain/loss tracking across multi-currency suppliers and payment schedules.
  • Offline service handling with detailed custom input.
“Adaptability, automation and integration capabilities transformed our workflow, saving time and reducing errors.”
General Manager
On property

Staff tooling that works on the floor.

Floor plans, room status, and task flows on an iPad — built on the same API as the guest app, so nothing gets out of sync.

Why Wve Labs: our difference.

Partner, not vendor

Wve is best suited for organizations looking for a long-term product partner, not simply development capacity.

Mobile depth

Mobile has been at the heart of Wve for more than a decade and remains one of our deepest areas of expertise — and it isn't our limit.

One standard

Every product we ship is thoughtfully conceived, beautifully designed, and engineered to perform.

2015

Founded

a decade of product work

Strategy

Product definition

before a line of code

Design

UX/UI & brand systems

done beautifully

Engineering

Mobile, web, custom software

engineered to perform

$25K+

Serious engagements start here

most grow from there

Frequently Asked Questions

What does Wve Labs do?+

We are a digital product company. Since 2015 we have partnered with startups, growth companies, and established organizations to bring strategy, design and engineering together — building mobile apps, web platforms, custom software and AI-enabled products.

Are you a mobile app development company?+

No — we are a digital product company. Mobile has been at the heart of Wve for more than a decade and remains one of our deepest areas of expertise, but we also build web platforms, custom software and applied AI.

Already have an app that isn't performing?+

We modernize, redesign, and re-engineer existing products too. Modernization is one of the most common reasons teams call us: the product exists, but the experience, the architecture, or both need to catch up.

What kinds of work are you a fit for?+

New digital product development, mobile and web applications, custom software, modernizing an existing product, AI product development, and UX/UI redesign. We are politely not the right partner for logo-only branding, basic brochure websites, or SEO and social media campaigns.

What does an engagement cost?+

Serious engagements start around $25K. Most grow from there, because most teams keep us on through launch and continued development.

How do we start?+

It starts with a call. Fifteen minutes, no pressure, just answers — call (800) 588-9094 and you'll talk to a real product expert, not a sales script. Prefer to write? business@wvelabs.com.

Digital products.
Done beautifully.

It starts with a call. Free, 15 minutes, no obligation — talk to a real product expert, not a sales script. Serious engagements start around $25K.

Call (800) 588-9094
Prefer to write?business@wvelabs.comCall our project experts(800) 588-9094
Hospitality management dashboard preview